MY ROLE:
Art Direction, Visual Design, Illustration, Animation, Production.
Art Direction, Visual Design, Illustration, Animation, Production.
THE CHALLENGE:
Create a series of animated gifs that could be used in social media throughout the calendar year.
Create a series of animated gifs that could be used in social media throughout the calendar year.
THE SOLUTION:
I started with research and identified potential subjects that would resonate with the Citi consumer target. I then illustrated the chosen subjects in storyboard format and finally created finished animations in After Effects.
I started with research and identified potential subjects that would resonate with the Citi consumer target. I then illustrated the chosen subjects in storyboard format and finally created finished animations in After Effects.
