MY ROLE:
Art Direction, Visual Design, Mockups, User Research, A/B Testing, Production, Documentation.
Art Direction, Visual Design, Mockups, User Research, A/B Testing, Production, Documentation.
THE CHALLENGE:
Create a global digital & print campaign showcasing Dell products that connect 100% of your day.
Create a global digital & print campaign showcasing Dell products that connect 100% of your day.
THE SOLUTION:
I started with product research and creative concepting. Mockups with copy, photography and graphics were developed and presented to clients. Approved creative went into final production and files & documentation were delivered to Dell clients.
I started with product research and creative concepting. Mockups with copy, photography and graphics were developed and presented to clients. Approved creative went into final production and files & documentation were delivered to Dell clients.
