MY ROLE:

Art Direction, Visual Design, Illustration, Production.
THE CHALLENGE:

Create all of the booth panels, signage and collateral for the annual Dell World event.
THE SOLUTION:

Dell World is a huge annual event that takes a team of hundreds to pull off. I worked with a team of art directors, designers and production staff for months to work down the checklist of deliverables that brought the big show together. A lot of fun!